Hospitality in the Digital Age
Hospitality is the intimate relationship between a host and a visitor, wherein the host bestows some degree of hospitality upon the visitor, usually including the provision of entertainment and welcome gifts, the provision of meals, and other services such as cleaning, laundry, transportation, and other support services. Hospitality may be expressed by words or actions, and hospitality is usually shown in the choice of service, the interest the hospital demonstrates in its guests, and the consideration the hospital gives to the guest in choosing its staff, facilities, and services. A hospital that is successful in creating a good impression among its guests can expect its revenues to increase because people tend to become more comfortable when they experience a hospitable environment.
Hospitality creates an atmosphere of welcome and relaxation, which bolsters healing. It helps the hospital and its patients bond with their guests, creating a positive feedback system that benefits both sides. It is a great way for hospitals to interact with their communities and create a sense of local connection and awareness. Hospitality has evolved through time as an expression of societal well-being, and today it can be found in a variety of forms, from the personalized services provided by cruise lines to the personalized services provided by online shopping destinations.
Hospitality has become part of our culture, and in the digital age it can be found on almost every website. For a hospital to succeed in the digital age, it must be hospitable, and this is one quality that can not only be created but implemented through a variety of practices that include welcoming and providing information, creating a positive feedback system, and making the guest feel at home. Hospitality in the digital age means providing personalized services, great service, personal interaction, warm hospitality, and a sense of community.